Why do I choose to include all the copyright & CD-negative’s of my photography with original purchase? Totally eliminating any chance of future resale of my work? I do this because I believe in a digital e-comerance you should only have to buy the product once. Traditional photographers have to go back the original negative every time to make reproduction or edits of the original work. In digital photography we do not; we only need to duplicate then do any enhancements we choose. Yes; sitting down at the computer is still going back to the original product and spending your time. Is that not worth a fee for your time? Yes; all original work & enhancements are worth charging a premium for. That is why I was hired in the first place: for my composition, technology and photography skills.
Why resale the same product over & over to someone who all ready paid for it once? Tradition business would tell us that is why we are in business to simply and to only make money. The question that I ask is: with new technology should there not be new philosophy toward business? Can creativity and service be our product?
In my personal photography business Craig Photography I have been taking full advantage of current technology (internet networking). I do not need a retail space (lowering cost). I do not have to warehouse other people products because I do not resale (lowering cost). I do not have to advertise (lowering cost). Hence my free culture open hand philosophy towards business. You the customer own the product that you bought. You the customer may do what you will with your product. You the customer have limitless option to do what you will with your purchase. You the customer own a first generation product that you may pass down to future generations. Enabled you free expression creative freedom and continues creative expression.
