Showing posts with label How To Business of Photography. Show all posts
Showing posts with label How To Business of Photography. Show all posts

12.14.2010

Common Photo-Biz Mistakes

***** Special Note: This will most likely be one of my last "how-to" posts on the photo biz topic. For awhile I felt myself moving in the guru direction which I do not feel that I am a good fit for. I hope you find this article helpful, it has helped me along my journey. ******


The artist’s job is to create, grow, earn and keep their audience (a.k.a. the client.) This is why so many photography businesses fail within their first 2 – 5 years of being open. No audience.

Common nonsense mistakes that photographers make:

1. SEO is marketing.
2. Websites and blogs are enough.
3. Traditional media (mass or targeted) work in a digital world.

SEO, websites and blogs are the minimum tools that you need to manage your digital-find-ability. SEO, websites and blogs are mandatory and important, but they are not marketing.

Five years ago when the transition from brick and mortar studios to online studios was happening SEO, websites and blogs were the best transitional tools a person could possibly use.

Today SEO, websites and blogs are only as effective as a listing in the yellow pages, a marquee storefront sign and the unlocking of your front door for business.

It’s mandatory, it's important, but it is not marketing...it is only letting Google know that you are open for business.

What works in digital commerce/culture?
1. Photography communicates better than anything else…share it.
2. You are either transparent or obscure in today’s photography market.
3. You must sculpt a photo-biz to suit your own personal intentions and life. (This is what "authentic" is)
4. Attention-grabbing media works. Go out and earn your audience, daily.
5. If you believe in your photographs then get them in the hands (or screens) of your audience.

I ended a blog post last week with a quote by Douglas Rushkoff. It feels like a perfect ending to this post.

“As many small business owners soon learned, going online often costs them their last real competitive advantage against conglomerates; the human relationship and connections they enjoyed in the real world.”

11.29.2010

The Conversation

The Conversation

I have been avoiding having a conversation with myself about photography and my place in it. This is going to be a rather long post with a mix of rants and a release of things I need to say.

As a photographer I want to share and learn from others. Although creating a photo is a singular experience that cannot be shared with others, this is where my struggle starts.

Throughout my creative life I have been toting around a guitar, a camera and a journal, neither tool being more important than the other. This is how I like to work. Photography has been the most financially rewarding but it has been equal to music and writing in my artistic endeavors.

For a long time I have thought of myself as a working artist not limited to a single title or tool (which I still do).

I have been drawn to the conversation between musicians and writers. In my experience musicians and writers have a collective-collaborating-brothers-in-arms attitude. In photography that community familiarity has been missing for me.

Two musicians can sit across a room and create a single piece of music. Two writers can share in dialogues creating a single narrative; two painters can create a single mural. In photography we cannot share in creating an exposure. This creates a limitation to the tool and a gift to the process: one photographer, one exposure, and one singular creation.

In photography the best we can do is share ideas, tips and help to critique, which we do…sometimes. There is plenty of information being shared on the Internet. The web 2.0 open-source culture has created a mountain of re-worked, re-hashed and re-mixed ideas. Tweets, Facebook updates and how-to-articles (of which I have contributed plenty) have over four hundred million results when entering a Google search for the term “photographer”.

But there is no conversation; it is reactive, lacking the collective – collaborating process.

All too often in my last couple of years of teaching (Photo 101) people keep asking me for a map: a how-to-list on how to create a photo. There is no map...only understanding your tools, light and your own personal journey behind the camera.

This is where I have fallen short as a teacher: properly explaining the “what” and the “when” of becoming a photographer.

The understanding of how to use your camera in Manual, or how creating a photograph with the proper exposure does not make you a photographer any more than knowing how to use a hammer and saw does not make you a carpenter.

But photography is not a collective-collaborating experience. So when is it ok to consider yourself a photographer, and not just a person who owns a camera? There is no one correct answer to that question but there are some strong guidelines that I would recommend.

You might be considered a photographer…
~When you find that you are taking 10,000 or more photos a year.
~When you can create the image that you want to see, not the image your camera gives to you.
~ When you can problem solve in any light condition, effortlessly
~ When you no longer feel “If I only had that piece of equipment my photos would be better.”

When to go pro?
~ When you understand photography is not a profession, it’s a craft. Profession entails a great deal more.
~ When you can be honest with yourself and ethical to your clientele about your skill and experience level.
~When you are no longer surprised when you take a good, it is expected.
~When you are 100% accountable and know that you can deliver great photos, daily.
~When your surrounding professional photography community accepts you as a peer, not a hack.

I understand everything I just said is completely subjective and every point can be refuted. But that is the point; if you find that you need to define or explain why you’re a photographer, than you’re not.

No amount of equipment, technology, or Google research can make you a photographer. The only way to become a good photographer is by daily practice with purpose and effort, that and only that will develop you into a photographer.

I believe deeply in the power of creativity but this is where I have also fallen short in my teaching.

I have taught people how to use their camera (minimally at that, remember it’s just photo 101) and some have taken that to mean that they can now consider them selves pro. I do not wish to cut off anybody’s dream of becoming a photographer but I do want to plead to you to make the jump slowly, with caution and respect.

I do urge you to take photos, create something new daily because you love the process of creating and because you love the feel of the camera in your hands. Because you cannot imagine yourself not taking photos because you feel regret when you leave the house without your camera in hand, when your dreams and nightmares are about photography.

Photography is a limitless lifetime journey, enjoy the process, take great photos and share them.

With the fear of sounding like a grumpy old photographer myself, have this conversation with yourself.

Be ethical to the craft of photography. A photo is not a collective-collaborating process, know thy self….

11.15.2010

This Week ~ Updates

Tuesday ~ Create | Connect | Grow (info HERE)
Thursday ~ Photo Workshop in McKeesport
Friday ~ Photo-Walk

Others Stuff….

So thrilled to announce that Elizabeth and I finally nailed down a date for our HOW TO EVERYTHING: PHOTOGRAPHY workshop!

If you would like to have the mysteries of the photo-universe revealed (well…most of them at least ) then this is for you! See below for further info.

TO REGISTER FOLLOW THIS LINK!
http://craig-photography.com/workshop/howtophoto/

11.10.2010

New Project

“Creativity is only art if it’s shared.”

That sentence is the corner stone to a new project that I am starting.

The project is based on the subject of managing your photography life & biz. If I write this correctly you will come to think of your personal life and professional life to be married into one fluid life, which I call “Deliberate Living”.

My current working titles are “PHOTONOMICS”, “ART*LOGIKE” . Not sure which title I like yet. Any thoughts are welcomed.

Too often running a photography business feels like doing homework, rather than the work you were meant to do.

Does this sound like you? “I just need to get this thing done (return e-mails) before moving on to the next thing that needs done (updating social media) so I can get to my fun work: the creative stuff that I want to do.”

There are too many jobs within jobs that all need equal attention to keep the business moving forward.

What if you could do one thing deliberately with many positive outcomes?

It’s a business first, even if your business is to create art. That is a hard thing to say out loud for the majority of us who work in photography.

Art and commerce have a long-standing love affair with each other that is not going to go away, especially in this digital culture.

****************

Curious? So What do you think?

As always, share your thoughts with me....

10.18.2010

How Do You Get To Be Known?



I have been involved in lots of SEO conversations lately. I find the topic to be boring & interesting??? I come from the marketing philosophy of earn your audience.

Below is the list of "The How & Why” of my blog.

Be interesting, very interesting.

Be a constant creator, daily.

Know whom you are creating for.

Know why you are creating (for yourself, for reaction, as a resource…understand the why of what you do).

It’s a short list, but true. I love creating content, daily. I hope you enjoy it.

So what about you? How do you get to be known?

9.26.2010

How to Avoid Social Media Homework


Tips on how-to-avoid social media as homework…

One of the things I am finding interesting lately is how professional photographers view social media in terms of marketing, community building and growing their businesses.

It seems that the old-time, established photographers (35 yrs and older…sorry to whoever I just offended...deepest apologies) look at social media as another thing added to the ever-expanding To-Do-list. While the younger generation (Gen-Y) looks at social media as the only thing to do.

Digital-life-business-culture is here, support it, do not avoid it. (But there is no need to be overwhelmed by it either.)

Part 1: Social media is not something added to your workload…it's a tool to cut your workload in half.

This is why social medial is a tool & not homework. It is one of the few (if not only) business tools that allows to you accomplish many things with one action (a.k.a. timesaver)

I have yet to meet one photographer who misses the brick and mortar studio. The overhead itself has created many studios to fail. With the brick and mortar studio gone so is the traditional marketing and advertising that used to work.

Majority of photographers do not want to market or advertise; they want to create great photographs

Then do that, let photography be your marketing and advertising.

In the brick and mortar studio days we had storefront sidewalks. Nobody understood the value of those sidewalks until they went away.

What did the sidewalk provide that is lost in today’s digital-storefront?

Walk-by traffic
Drive-by traffic
Community
Storefront windows
Neighboring businesses
Conversation

Reasons why to think of social media as a tool

Findability
Shows that you are authentic
Conversation starter


The #1 reason is…Social media, if used correctly, will cut through the clutter of adverting and marketing that you don’t want to do anyway.

Part 2 - How-to-tips on social media as a tool

Create, Connect & Grow - Do one thing with multiple outcomes.

Create something new, and share it – This is the formula to success: “create & share”. Those who work constantly work, well...constantly. And those who do not constantly work go out of business, forever.

Deliver it, ship it, constantly – Show up for work, daily. There is no longer a brick and mortar store or a sidewalk to let people know that you showed up today. Social media gives you the opportunity to unlock your store, turn on the lights and flip over the Open for Business sign on your door front.

Decommoditize – you’re the only thing that cannot be copied. People buy from people they know. Let them know about YOU!

Learn to loveFeeds” “RSS” & “Ping.fm” (be sure to click on the hyper links if these words mean nothing to you)

Set the rules you want – You now have the tools to build whatever future you want, enjoy.

Build your portfolio and grow your business with the same actions…and its FREE.

I'd like to hear from you. So what do you think?

9.21.2010

Walk, Education & Links




Took a great walk with this couple above, this shoot was fun....

This week starts my season of photography education; this time as the teacher. The classes that I will instruct on are the basic “How To” class.

They will be held at various libraries throughout Pittsburgh. The best part is that they are free, yep free. If you have been following this blog throughout the years then you will know how much I love the library, (1st time readers – I love the library). It’s a place you go when you’re in need of knowledge, and it’s free.

Who is this class for?

In your gut you want to be a photographer. Or maybe you just want to learn how to use that expensive camera you just bought but you’re not sure who to ask. You have a great eye for composition but you just need some guidance, an advisor to help YOU fulfill your dreams. Make the jump from thinking, daydreaming and create great photographs…

Check out the “Event Page” at the top of the page for dates, locations & times.

P.S.

Pictage blog published one of my "How To" posts. You can read it (HERE)

Next “Photo Walk” will be on Light Up night, November 19th.

Tonight come out and listen to Vincent Pugliese give a talk on
The “How” & “Why” on the art of seeing.

9.16.2010

Next Tuesday Night

Create | Connect | Grow w/ Vincent Pugliese

When: September 21
Topic: The “How” & “Why” on the art of seeing: with Vincent Pugliese
Time: 7pm - 9pm
Where: 502 W. North Ave. Pgh 15212

Bio: Vincent Pugliese

Super Bowl XXXV (Ravens-Giants)
Super Bowl XXXVII (Rams-Patriots)
Photojournalist for New York Newsday
The Associated Press in New York
National Hockey League
World Wrestling Federation (can you believe that!?)
The Courier & Press in Evansville, Indiana
Wedding Photography (with his lovely & more talented wife Elizabeth)

Degree in Visual Communication, Ohio University

Website - http://elizabethvincentphotography.com/
Blog - http://elizabethvincentphotography.com/blog/

Open to all, Please RSVP

9.09.2010

Create | Connect | Grow w/ Vincent Pugliese

When: September 21
Topic: The “How” & “Why” on the art of seeing: with Vincent Pugliese
Time: 7pm - 9pm
Where: 502 W. North Ave. Pgh 15212

Bio: Vincent Pugliese

Super Bowl XXXV (Ravens-Giants)
Super Bowl XXXVII (Rams-Patriots)
Photojournalist for New York Newsday
The Associated Press in New York
National Hockey League
World Wrestling Federation (can you believe that!?)
The Courier & Press in Evansville, Indiana
Wedding Photography (with his lovely & more talented wife Elizabeth)

Degree in Visual Communication, Ohio University

Website - http://elizabethvincentphotography.com/
Blog - http://elizabethvincentphotography.com/blog/

Open to all, Please RSVP

7.25.2010

Review: Jared Platt & Lightoom Workshop


Photography education is a difficult subject to teach; Jared Platt does it well, very well.

For a photograph, there is no map or formula for what is correct. In music the “G” chord is agreed upon that either play it correctly or you don’t. In writing, usage of grammar is agreed upon.

In photography there is no agreed upon definition of what makes a correct exposure. The correct exposure is the exposure that you want to create. A poorly exposed photograph is easily agreed upon, but the correct exposure is subjective to the photographer and the viewer.

This is why photography concepts and photography education is a hard subject to communicate; limitless outcome, no agreed upon map.

In creating a photograph there is one concept that we share. That levels the playing field, no matter what equipment or time spent behind the lens. What is that concept? The frame. Jared Platt taught me that.

In a world where thinking outside the box is praised, photographers have to share the four walls that frame the subject. We must think inside the box.

In a Jared Platt workshop you will learn Lightroom 3, more than that you will understand the concepts of the “why “ of your workflow. These lessons of the “why” of your workflow are priceless in themselves, not to mention all the tips, shortcuts and time saving information that Platt educates on.

Platt educates. Not in a follow-my-lead type of workshop. He educates about how to think inside the box, be it the frame in the camera or the square box of your computer that houses Lightroom.

Platt delivers his workshop from the mindset that only great photos get to live. A photograph is only truly a photograph when you purposefully select it.

“Be a harsh editor, your clients deserve only your best work. You were hired to make decisions, make them.” ~ Platt (Survey mode in Lightroom will become your friend after this workshop.)

I am a good photographer; I have been honing my craft for nearly twenty years. After attending Platt’s workshop I now feel like a “complete photographer” and that is limitless.

4.07.2010

Photographer's Job Description

Includes but not limited to:

Small business owner
Art director
Marketing and branding expert
Secretary and administrator
Janitor
Handy man
Tech guru
Gear head
Adverting sales
Publicist
Promotions
Research analyst
Customer service operator
Self-manager
Self-director
Self-motivator

I nearly forgot, you also take photographs, lots and lots and lots of photographs….then you get to edit lots and lots and lots of
photographs.

3.01.2010

Workshop Dates & Updates

How to Everything: Photography Workshop ~ $100.00 (Sunday, 3/14, 10pm-2pm)

Q&A Shoot N’ Learn ~ Connect N' Grow ~ FREE (Thursday. 3/18, 7pm-9pm)

The Photographer’s Blog e-Book (PURCHASE HERE)

Photo Walk ~ FREE (Sunday, 3/21, 9am Gate A Heinz Stadium)

Q&A: Photographer’s Blog (e-book) ~ Free (Thursday, 3/25, 7pm-9pm)

Romance Sessions ~ by appointment (more info coming soon!)

2010 Seniors ~ by appointment



Studio: 502 W. North Ave, Pittsburgh PA 15212
craigphotography@mac.com
724.355.9079

2.02.2010

Photographing in Manual Mode, So What

One of the things I like best about owning my own business are those rare days of a perfect life.

During conversations when people find out that I am a photographer their response is always the same: what a life. True, it’s a good life.

People believe that I work two or three days a week. If the camera is not in my hands then I am not working (oh how I wish that was true).

In my workshops one of the main points that I drill into the students' heads is
“ The least important thing you need to take a photograph is the camera.”


Second point:
“photograph the light first and compose the subject second.”


Third, as of yet unreleased drilling point,
“give up on using the word
perfection and replace it with the word practice.”

Photography is the art of seeing, observing and creating something new...daily. There is no beginning or end to my workday; I am thankful for that.

After a morning of e-mails, internet research and photo editing I went for a walk, a very cold walk with my dog. During this walk I had this thought – photographing in Manual mode, so what? For the better part of my photography career I have been taking it as a point of pride that I shoot in Manual mode and that I am a creative problem solver of light...so what... blah, blah, blah…..that’s what you are supposed to do dummy, nothing to brag about.

It was a rare perfect day ~ it’s a great feeling when the ordinary becomes profound.

1.26.2010

E-Book Is Released


~ Includes exercises on how to artistically present yourself via your blog.
~ Shows you how to use your blog as your Social Business HUB.
~ How to market and build your portfolio at the same time.
~ How to use your blog to grow and sustain your business.

PURCHASE HERE

1.19.2010

Photo Questions

Is our reliance on technology killing our ability to problem solve in the photo industry?

When is stock photography authentic?

What do you consider sustainable photo work to be?

1.18.2010

Help for Haiti

Photography Workshop with David Burke & me.

(Picture courtesy of CNN)

David & I have decided to donate 100% of the last 3 seats available to our workshop to Help the people of Haiti. It is times like these when we realize how truly blessed we are. My heart goes out to all of the people affected by this recent tragedy. It is impossible for me to sit there and just feel bad without doing anything. Every little bit will help and the full $175 registration fee for the last 3 available seats will go to Haiti.

If you are on the fence about coming to learn and make connections, now is your chance to benefit others with your decision. We would love to have you and would be honored to team up with you on the efforts to help the country of Haiti.

Here is the link to the workshop information. How To Everything Photography .

Thank you!

1.14.2010

Pop Music, Jazz Music & Photography

Snow in, order sushi open a bottle of Chilean wine, had great conversation with ”E” during dinner the other night.

Discussing what photographers can learn from bad pop music, great jazz musicians and how that can influence your photography.

Bad pop music is when you use all that technology has to offer. You surround the music with typical structure, format and repetition.

Bad pop music is when there is no separation or original sound of your own produced. Yes you can play your instrument and yes you can sing. However there is no creativity or innovation to what you bring to your craft.

Think about all that music you used to love years ago and now when you hear it you are embarrassed that you ever liked it.

Bad pop music; it lacks authentic engagement.

A jazz musician is somebody who knows and works the fundamentals of their instrument. Nevertheless who has their eye on culture, youth and perspective to see where sound is moving.

A jazz musician is pushing the boundaries to see where music can go. More often than not when you purchase a jazz album you may not like it or even get it at first, but with time the music becomes magical to your ears.

What can photographers learn from that??

Create something new today….

1.05.2010

Motivation 3.0

Motivation just had an upgrade to version 3.0. Who knew words could be upgraded? Dan Pink has written a book on the subject and Jonathan Fields has posted an informative interview with Pink (See Here).

Effort and purpose seems to be a major working theme to 3.0 version of motivation. Motivation 1.0 is about staying alive. Still a very good motivator, version 2.0 is about salary and 3.0 is about mastery, purpose, engagement and self-sufficiency.

Motivation 3.0 is about “How to be a Working Artist”, a subject near and dear to my heart.

Chase Jarvis has written a blog post on the topic:

Create > Share > Sustain> this is a post on how to be a working artist.

For myself I have been using the phrases:

~ Create something new, daily

~ Embrace a culture of sharing, daily

~ Repeat, daily.

For a sneak peek at my upcoming e-book (which is based on motivation 3.0 thinking), check out a past 5 part series of mine titled:

How I got my PHD in the “How-To-Businesses” of Photography

(Click HERE)

1.04.2010

The year in preview ~2010

We have been slowly dipping our toes into using a studio space over the past year. In 2010 we will be making a larger commitment to this studio space. It’s an odd thing to make this announcement because we are not opening a studio, but utilizing a space that will have many uses beyond a shooting and office space. Are we working nine to five? No. Is this a retail studio? No.

I have been using the phrase “open-hand-philosophy” to describe how I live and work. “Collaborate rather than compete” is a good explanation of how I wish to think of my work for 2010. 2009 has been the year of community building, networking and overall making new friends who push me creatively, professionally and personally. Thank you all for that!

What is this space? A second-floor walkup with good light, high ceilings and hardwood floors. It is an experiment to be explored throughout the coming months. The list below is what I hope to achieve with this space. Will it all work? Not sure. But I want share the journey with you.

Wedding (portraiture, consultations, First reveals)
Portraits ~ seniors, family
Intimates photography
Yoga classes
Workshops – How to everything: Photography (CLICK HERE)
Marketing classes (CLICK HERE)
Photo Walks
Shoot N’ Learn, Connect & Grow meet-ups
Art space (book readings, acoustic music, etc…)